Branding and Business Consulting

Branding is not just about colors, and structure is not all about hierarchy. Every aspect has a distinct value. These values are like pieces from a jigsaw puzzle. To place every piece in its place, one must visualize the complete picture and create it taking one step at a time.

We achieve this with 3 rules in mind – creativity, commitment, and research.

Branding and Business Consulting

Branding is not just about colors, and structure is not all about hierarchy. Every aspect has a distinct value. These values are like pieces from a jigsaw puzzle. To place every piece in its place, one must visualize the complete picture and create it taking one step at a time.

We achieve this with 3 rules in mind – creativity, commitment, and research.

Business Structure

Choosing a business structure that best suits your business type is a complicated task. You must be able to understand the different types of business structure as well as their advantages and disadvantages. This decision impacts every aspect of your business from the day-to-day operations to taxes. You should choose a business structure that gives you the right balance of legal protections and benefits. Your business structure affects how much you pay in taxes, your ability to raise money, the paperwork you need to file, and your personal liability.

At Stus, we use our knowledge and expertise to help you establish a business structure that will benefit you in the long run and positively influence your brand, employees, and customers. Our team of business consultants determines the best option for your enterprise, based on relevant research and analysis.

Brand Identity

What comes to your mind when you see the image of a half-eaten apple or a swoosh? These simple images have become the most recognized brand identities of 2 major players – Apple and Nike. A brand identity is constituted by the visible elements of a brand, such as color, design, and logo, that distinguishes the brand from its competitors in the minds of the consumers. A brand identity is the face of a brand and it should be done right.

At Stus, we create a brand identity by trying to understand your brand’s purpose, strategy, and positioning. Our brand management system includes style guides, research, and innovation – components that have been crucial to creating successful brand identities. Our aim is to create a personality for your brand that leaves a lasting impact on your consumers and, eventually, evolves as a legacy.

Logo Design

Logos have a powerful symbolic association with an organization. It can grab a consumer’s attention quicker than any aspect of brand symbolism. A well-thought and designed logo can communicate the selling point of the product or service. Take the automobile brand Jaguar, for instance. Every person associates a jaguar with speed, power, and regality, which makes a jaguar the perfect logo for the brand because it clearly implies the brand’s slogan –  ‘grace, space, and pace’.

How do we create a logo that will reflect your company’s USP and values? We begin by understanding your product, audiences, and competition. We establish a brand identity and our creative advertising team brainstorms to create a logo that compliments your brand, its identity, and its position in the market – not just today but for years to come

Competitive Research & Recommendations

Market research is a complex task but extremely critical in launching a product or a brand. Competitive and thorough market research assesses the market to identify customers, key players, and other factors that influence the growth of the business.

Our marketing team follows a specified protocol to conduct full-proof market research. The data we acquire helps us design a marketing strategy, brand identity, and the ideal medium to interact with consumers. All this combined refines the current performance and makes an impactful launch of a new brand. Our data enables us to provide you with recommendations to guide you in making better business decisions and adopt any corrective measures; All the information you need to make a better business decision.

Brochures

Brochures are simple to produce, cost-effective, and easy to distribute. Even though digital marketing has dominated conventional techniques like brochures and newsletters continue to be trustworthy references. Flyers and brochures convey details about factors that are sure to attract your customers.

As a part of our print marketing collateral, we create flyers, brochures, and posters that are quick reference guides highlighting the important aspects of your products or services. We use the colors, fonts, content, and graphics that are in line with your brand identity and will appeal to your audience.

Electronic Press Kit (EPK)

Electronic Press Kit plays a deciding role in conveying ideas, especially in today’s world. An Electronic Press Kit has to be well-organized, brief, and compelling. EPK’s can contain digital downloadable media, your music samples, events, etc. As professionals, we know what a successful EPK requires. We understand what information the viewers are looking for and which is the most convincing way to give them that information.

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